Jim Vrieling

Lifestyle Supplements

AlwaysBright is a lifestyle and supplement brand based in Amsterdam, Netherlands, focused on nutritional products designed to support daily well-being. Their product range includes powdered daily drink mixes available in multiple variations, with BrightRecover and BrightParty being the most popular offerings.

For this project, I was responsible for the concept, design, and delivery of creative assets for digital advertising campaigns promoting AlwaysBright’s key products on social media. The campaigns targeted different audiences and occasions, using visuals specifically designed for different products, audiences, and advertising placements.”

Advertising Campaigns & Creative Assets

As part of this project, I delivered a collection of rectangle ad designs used in paid campaigns. The focus was on strong product presentation, clean typography, and clear calls-to-action optimized for both desktop and mobile viewing.

A/B Testing & Landing Page Optimization

To improve campaign performance and increase conversions, we implemented A/B tests on landing pages that users arrived at after clicking the advertisements. Different landing page versions were created to evaluate variations in:

Click-Through Rate (CTR)
Conversion rates
Bundle offers and discount incentives

I personally delivered and managed the landing pages in Shopify and iteratively refined product bundles based on test results, ensuring that the most effective combinations were used in active campaigns.

Version A Version B