Blissy offers premium sleep, beauty, and wellness products, with its core range centered around luxury pillowcases made from 100% pure mulberry silk.
For this project, I collaborated with my previous company to support Blissy’s international paid campaigns. My role involved creating advertising banners, adapting landing page content for different markets, and re-editing promotional videos to suit localized campaign needs.
I produced a range of display banners used in Blissy’s social media and web placements, designed to highlight the premium quality and lifestyle benefits of the product. These assets were tailored to maximize engagement across different audience segments and geos.
To increase sales and improve campaign performance across Dutch and German markets, I re-edited Blissy’s existing promotional videos. Because the original content was English-based, this work involved adapting voiceovers, on-screen text, and timing to better resonate with local audiences while maintaining the brand’s visual quality and messaging.
For conversion optimization, Blissy utilized landing pages linked directly to checkout flows. I was responsible for preparing and adjusting the content for different geographies including translating key elements and reshaping images ensuring a seamless and localized user experience.
Note: I handled the content preparation, not the structural redesign of the landing pages themselves